I'm not really certain what this "Star Wars" branding is all about, since clearly the only real Star Wars movies were made between 1977 and 1983. That is Mark Hamill however, as his son Nathan's traveling Lavabear proves.
Rumor has it that the beard was mandatory for the new film. George Lucas incontrovertably understood the benefit of a sweet beard, so why then did it take Disney to bring beards to the party? Furthermore, considering the multitude of unnecessary digital alterations made to the canonical feature films, why wasn't a beard added to all Jedi as a simple matter of course?
*Image credit Nathan Hamill
Whoa there my bearded friend. There's more pogonotrophy where this came from